Is Hiring a Printing Company London Based Still Effective in The Digital Age?
March 6, 2014   //   By:   //   Printing   //   1 comment   //   2116 Views

There is no denying the fact that the internet is well and truly taking over. Everything we do seems to revolve around the online world. From ordering our groceries to checking our bank balance, there is no end to the services the internet can provide. This is a platform that has also presented companies with extensive opportunities regarding marketing and expanding their services. Nonetheless, it has led businesses to question whether offline marketing is still relevant. Do we really need to hire the services of a quality printing company in London based in the modern day? Or, can we say goodbye to this type of marketing? Read on to find out…

The truth is, there is no one magic formula when it comes to being a success. Rather, if you are to have a winning company, you need to integrate everything together to create a recipe that works for you. Is printing a key ingredient? Absolutely! Printing companies have the capacity to provide you with anything from brochures and magazines, to business cards and banners. These are materials that will probably always be needed, and believe it or not, their effectiveness has not dwindled because of the digital age. To completely eradicate offline marketing and printing from your marketing strategy would be somewhat naive. After all, the world of printing possesses some pivotal advantages over online branding.

So, what do printing companies provide you with that online marketing companies cannot? Firstly, they can offer you the value of a highly targeted advertising campaign. You can be in total control of who receives your brochures, leaflets, or whatever it is you have had printed. For example, sportswear companies can drop their leaflets off at schools, training pitches, and alike. However, how are you to do this when marketing online? You have no control over who sees your advertisements. Yes, SEO is keyword based, and therefore you can target your campaign in a sense – but nowhere near as much as you can with printing. Thus, not only can you be certain that you are directly impacting your target consumer base, but you know your money is being well spent in the process.

In addition to this, printed products hold one quality that internet marketing never has the capability to possess, and this is the fact that they are tangible. The benefits of this are astounding. If you have a leaflet posted through your front door, what do you do? Most people will state that they pick it up, put it on the living room coffee table, and browse over it at a later date. However, when you see an online advertisement, what do you do? Unless this advert has massively drawn you in, you simply carry on doing what you are doing. Thus, as soon as you move onto a new webpage, the advert is lost. It is very unlikely that anyone is going to click on the advert and save it for a later date just encase.

When you take everything into account, it is quite easy to see that the services offered by printing companies are every bit as important now as they were twenty years ago. There is room for both offline and online marketing – to simply select one would be putting your company at a big disadvantage.

The internet is taking over at the moment. Consequently, individuals are assessing the worth of printing. This article reveals whether the services of a printing company London are still needed.

About the Author :

Joanna Miller works for a leading printing company London based. She also contributes to a popular blog, providing her insight on the industry and offering some top tips.