Five Tips for Writing an Awesome Marketing Brochure
October 9, 2014   //   By:   //   Graphic Design   //   Comments are off   //   1519 Views

Never underestimate the importance of a marketing brochure. It is easy to get carried away with the possibilities of online marketing, but a printed brochure is still relevant, even in today’s internet obsessed world. However, having a brochure to hand out to prospective clients is not enough. Your brochure needs to be well written and professionally designed. Anything less will damage your credentials in today’s competitive marketplace, which could be fatal for your business. So if you don’t yet have a brochure, here are five great tips to help you write an amazing marketing brochure.

Check Out Competitor Brochures

It is a good idea to check what your competitors are doing before writing your own brochure. Find out what type of content they include. Are their products and services similar to or better than yours? See what works and what doesn’t work, and then improve upon their design. One thing you shouldn’t do, however, is copy it all, lock, stock and barrel. Not unless you want to be the subject of a lawsuit.

What’s Your Target Market?

You need to determine who your target market is before writing copy for a brochure. This will (hopefully) save you time and money. After all, focussing on the wrong demographic and developing a brochure that doesn’t fit with your target customer is hardly going to lead to a successful outcome.

Plan Your Brochure

If several people are going to be involved in the planning and design process of your company’s brochure, you all need to spend lots of time coming up with a design you are all happy with. This will help to eliminate arguments and delays along the way. It will also help you to develop clear objectives for what you hope to achieve from the process. Make sure you establish from the beginning who is responsible for what section of the brochure – and who has the final say on copy.

Avoid Too Much Jargon

Avoid using too much technical language and impenetrable language as this will put off a large percentage of your customers. If your target audience can’t understand the language you use, they won’t bother reading the brochure and it will probably end up in the recycling bin. The only exception to this rule is if you are specifically targeting people who speak this language.

Proof Read the Final Product

Always proof read your copy before you send the final version to Everyone involved should proof their own sections before someone independent proofs the entire document for typos and spelling errors. This is very important as nothing looks more unprofessional than a company brochure with careless typos in it. It tells a customer that you won’t pay attention to detail, which is hardly a great recommendation for future service.

If you stick to these rules, your company brochure should end up a valuable marketing accessory. And with the right marketing brochure in your hand, you can stampede over your competitors and let your business reach its full potential.

About the Author :

Amit is providing graphics designing, digital marketing, web design and development tips related to the industry. Get in touch with him through this blog and share your ideas or thoughts with him.