The Pros and Cons of Free Online Website Builders
December 25, 2014   //   By:   //   Web Development   //   Comments are off   //   1215 Views

There once was a time when, for most businesses, simply having a website was the only thing that mattered in terms standing, if not head and shoulders above their competition, then at the very least shoulder to shoulder with them.

It’s certainly still true that having a website is important for businesses of all shapes and sizes, though today, there’s a lot more to it than throwing anything up there and calling it your company’s online presence.

To stand any real chance of success, your site should look impressive and work perfectly across a multitude of different web browsers, and even on different devices such as smartphones and tablets.

Thankfully, achieving such a result doesn’t necessarily mean paying a lot of money to a professional web developer. Thanks to some of the best online website builders, you can do all this without spending a penny by using sites like this you can even compare them!

Not that these don’t have a few disadvantages of their own. To help you decide whether they might be the best solution to creating your website, we weighed up the pros and cons of free online website builders.

The Pros

No Need to Budget

It goes without saying that if you’re building a website for free, you don’t need to worry about the cost, which makes them ideal for small businesses or for those looking to create a personal website without dipping into their wallet.

No Need for Technical Skills

The teams behind popular site builders such as Wix and Weebly understand that not everybody is a master at coding their own website, which is why they’ve tailored their service for those who are new to setting up a website.

Using a drag and drop interface, you can do everything from selecting your template to adding your content all by simply moving your mouse around the screen, dropping items into place, and customising them as you see fit.

Choose From a Large Selection of Free Templates

Just as you don’t have to be an expert web developer to use online site builders, nor do you need any real proficiency in design. That’s already taken care of for you by the free templates, designed to look just as impressive as any professionally-created site out there. Take your pick, change the colours and other design features if you need to, drop in your content, and you’re pretty much good to go.

The Cons

Limits on What you Can Do

Depending on what you need your website to do, you may find that some sitebuilders make it hard, if not impossible, to achieve it unless you upgrade to a paid account.

Though every platform has different plans in place, you may need to pay for anything from eCommerce support to using your own domain name such as mycompany.com. The latter is particularly important if you hope to be taken seriously by your visitors and give them an easy-to-remember way of finding your website.

Advertising on Your Website

Though this isn’t necessarily true of all free website builders, it’s certainly the case with Wix, which currently enjoys a status as one of the most recognisable and well-used platforms of its type.

Go with their free plan, and that shiny new website you just spent hours lovingly created will be tarred with unsightly advertising. The only way to get rid of them? Move to a paid account.

Not Guaranteed to be Mobile Friendly

Here’s another one where you only get the real benefits if you shell out some cash. With many of your visitors accessing your website on their phones or iPads, it’s important that your site looks good and works well on those devices.

Unfortunately, many site builders only guarantee what the industry calls responsive web design if you upgrade.

About the Author :

Amit is providing graphics designing, digital marketing, web design and development tips related to the industry. Get in touch with him through this blog and share your ideas or thoughts with him.