Why Your Web Design Must Incorporate Site Speed into Its Framework
December 2, 2014   //   By:   //   Web Design, Web Development   //   Comments are off   //   1225 Views

Building a website from the ground-up – whether you are compiling it from code or using a content management system like WordPress – is a time-consuming act that requires both dedication to detail and commitment to a broader theme. Web design combines multiple elements of the web (the technical aspects that placate search engine algorithms, along with the aesthetic considerations of human nature); think about the process as a series of gears or various compressor components that have to all work together in order to be functional. You must consider overall page speeds when building your website and designing it, as a slow website can play a huge role in failing to ascend in PageRank in the future. Below, we’ll talk about how to avoid making page loading speed mistakes in your web design and how to outright add performance (speed) as well.

Simplify Your CSS and Other Code

Reducing the overall amount of code in your website not only makes it easier to find what you need when making edits and changes, but it can also have a positive impact on your website’s speed. A website’s code is in many respects similar to how compression valve parts work with other forms of technology (a proper explanation of this broader comparison can be found here). The faster search engine crawlers and bots can index your content, the better that your site will perform overall. Sites that rely upon a lightweight code framework will not only be appealing to those who appreciate a minimalist design, but they will also rise the ranks of search at a faster rate. You can click here for a tool that will help you simplify your CSS code, and there are plenty of other resources available for tackling each and every element you might encounter.

Use Modules When Possible

If you are working with a CMS like WordPress, then you have access to literally hundreds of thousands of WordPress plugins and modules. There are currently many modules and plugins available that can boost page speed and help you improve your overall design’s functionality with the end-user. These modules range in duties, from those that can further compress website code and data to save loading time, to those that use caching technology to improve overall repeat loading times.

Check Out Your Hosting Provider

Believe it or not, your hosting provider can play a huge role in how quickly your website loads and how well it is ranked with Google and others. Picking the wrong hosting provider can result in slower loading times and therefore lower rankings. Always do your homework before making any commitment, and you will not be disappointed.

Compress Your Images

Last but not least, be sure to compress your images to the smallest possible size without sacrificing noticeable quality. There are several tools that can help you save space, such as FileOptimizer and Smush it. In addition to this, merely changing the file type can help; if you’re using BMP files on your site, for instance, switch to PNG for an instant reduction in image file size without a loss of image quality.

About the Author :

Amit is providing graphics designing, digital marketing, web design and development tips related to the industry. Get in touch with him through this blog and share your ideas or thoughts with him.