5 Tips to Decrease Your Website’s Bounce Rate
February 2, 2015   //   By:   //   Internet Marketing   //   Comments are off   //   1893 Views

Ecommerce businesses need to be up-to-date in a rapidly changing and dynamic work environment. Online selling has its pros and cons, but regardless entails keeping an eye on changes in factors that would affect your business. Similarly, it is integral for e-store owners to track vital statistics, such as their website’s bounce rate amongst others.

Bounce rate is a metric that shows the percentage of people visiting your website and leaving without clicking anywhere at all. This lowest level of engagement reflects poorly on any ecommerce business, highlighting the extent of single-page visitors. It happens because the website was either too difficult to navigate or had uninteresting content. The following tips will help you to decrease your website’s bounce rate:

1. Set Realistic Goals and Meet Your Expectations Accordingly

It is ludicrous to think that a small start-up boutique can outrival the click rate for an established, global retailer. The bounce rate should therefore be tracked according to historical performance, realistic forecasts and goals. Your business’s aims should be benchmarked according to industry averages so that a clearer picture can emerge in terms of numbers.

2. Optimize Search

While we can talk at length about search engine optimization (SEO), it is advisable to focus on the basics of attracting the right customers first. Many ecommerce businesses choose keywords based on how much hype they can generate, i.e. for sensationalist value, rather than on how appropriately they can map their content. Using the right keywords is the focal point for attracting visitors because no business should intrigue the customer only to disappoint them once they reach the main page of their website. This will add to the reputation of the business in terms of relevancy, which is crucial for any segment of potential customers.

3. Provide Quality Content and Streamline Advertising

Once the visitor has been directed to the website with the right and appealing keywords, the next stage is to engage him. This is to be done by creating multiple landing pages with original content and engaging keywords catering to a range of visitors. Moreover, care should be taken to maintain top rankings for branded terms. Search results can be further optimized by phrasing attractive and useful descriptions that would entice visitors to further browse the website, and eventually participate in the purchase process.

It is important to note that on a third-party level, the targeting of online advertising campaigns needs to be honed and refined. There is nothing more distasteful for a potential customer to be redirected to a page that is not in tandem with his or her buying needs or deviates from his current purchase thought process.

4. Prioritize Website Aesthetics

The importance of having a visually appealing website is under-rated when it comes to the best performing ecommerce businesses. When we mention aesthetics, it is important to utilize intensive detailing, high quality graphics, relevant images and other necessary visual tools that should enrapture the visitor at first glance.

A good layout will be characterized by good color contrast, sizeable fonts, large and bold headline banners, bulleted lists, adequate white space and proper organization. All these are imperative to maximize the user’s experience and will enable him to glean information on an instant basis. Undoubtedly, this will facilitate quick navigation and make it easy to conduct search. E-store owners can utilize the services of design companies such as those listed on www.wordpressdesignservices.com to achieve these goals.

5. Utilize Responsive Design

Your ecommerce business should not be restricted to a single platform. For 360 degree engagement, it is essential that your website should be both mobile-friendly and mobile-usable, thereby allowing navigation on various browsers. This will permit visitors to log in on the go, making the website user-friendly and enhancing accessibility.

About the Author :

Amit is providing graphics designing, digital marketing, web design and development tips related to the industry. Get in touch with him through this blog and share your ideas or thoughts with him.