8 Designing Tips for Successful Ecommerce Website
March 2, 2015   //   By:   //   Web Development   //   Comments are off   //   1415 Views

Are you interested in developing your ecommerce page and give your customers another touch point to buy your brand? If so, then the following will give you a number of ideas on how to make it successful. With limited time, people want to buy online. There are plenty of customers who might be looking at your page for purchasing your merchandise.

Here are some great tips to help you design your ecommerce website that your potential customers would want.

1. Deliver on What You Promise

First and foremost, it is important that you instill trust in your customers. For that, it is imperative that the customers are satisfied when they receive your product. This can be incorporated in your design by ensuring that the brand matches with the overall background and description. Suppose that you sell clothes. The material on your website should be portrayed accurately as they are held tangibly. The customer should be able to feel the colors and texture by zooming in on the image.

2. Add Social Media Links

In the day and age where every latest update has to be “notified” on our social media page, it becomes imperative to ensure that these icons are present on your website. At times, the link itself is more popular than the ecommerce website and this tool should not go unutilized.

3. Assure Security Checks

In order to maintain confidence with your customers, it is important to ensure that all bugs and security measures are taken. Even though most people are willing to provide their financial information online, if an incident of hacking or e-commerce fraud takes place, then it would significantly deter people from buying from your online store.

4. Make It Visually Appealing By Using Images

Graphics can portray your product in a way that words cannot. Make your website attractive by using images of your brand. Also, add videos if required. There should be user-friendly options so that your website’s visitors can navigate easily. In addition, you can add drop down menus with key groups of items listed in the bar. Keep in mind that your goal should be to reduce the bounce rate as much as possible and to keep your customers engaged.

5. Work on Shopping Cart and Checkout

Once the customers decide to make the purchase, it is essential that the tool for carrying out this transaction is easily visible to them. The icon should be present next to each item and it is important that it remains in view while they move on to the checkout section where they can process all the items which have been selected. All the individual costs need to be included and mentioned, such as the delivery charges and costs related to packaging. If your potential customer finds this process tedious, then this would ultimately lead them leaving the web page. However, if this takes place smoothly and is user-friendly, then there are higher chances that the customers will be coming back for more.

6. Never Ignore Positive Reviews

What will make your ecommerce website stand out over another website? Apart from being visually attractive, it should include testimonials of your products and of the e-store. Customers rely heavily on reviews for certain products such as technological gadgets, and therefore, it is essential that this feature is not missed out.

7. Bring Diversity into Your Content

When designing your page, add various features which will ease the buying process. You can add a search engine, in-stock and out-stock options, mega menus, and newsletter subscriptions to engage your client.

8. Make It Clutter-Free and Easy to Navigate

One should have an ecommerce page that is free from irrelevant information which would make it tedious for the client to view. Keeping it attractive but clutter-few should be the main goal.

In order to have a well-designed ecommerce website, make sure you go through these tips and implement as many of them as you can when designing your ecommerce page.

About the Author :

Amit is providing graphics designing, digital marketing, web design and development tips related to the industry. Get in touch with him through this blog and share your ideas or thoughts with him.