DIY Websites – Choose SEO Friendly CMS to Power Your Web Presence
December 19, 2015   //   By:   //   Search Engine Optimization   //   Comments are off   //   1386 Views

Web presence has become a must for every business. The thrust of modern marketing has moved out of traditional print and broadcast media to the cyberspace. From start-ups to large multi-nationals, businesses across different industries are relying on online marketing to connect and interact with their audience. The fact that Internet allows two-way communication makes such engagement even more fruitful for the businesses. Your website sits at the centre of your digital marketing campaign and you must guide your efforts into building one that portrays your business in the right spirit. Inspiring websites help businesses earn easy ‘brand recognition’ and increase their market presence.

The mere mention of the term Web Development can often trickle the need to hunt for a web developer in your mind. But have you explored the possibilities of taking the DIY route to web development? Here we aren’t talking about previous generation website builders that would restrict your creativity and ingenuity but tools that offer you real web design inspirations. Content Management Systems or CMS help you develop websites that are pleasing to the eyes as well as functionally dynamic. They allow you to create, update and expand a perfect corporate image in the digital world. From delivering your message to allowing users to research on your products and services they serve multiple purposes. CMS online tools have made web development and management easy and helped millions of businesses and individual professionals create their digital footprint.

Keeping It Simple

If you start searching for CMS online you would be spoilt for choice. Most of them make tall claims about their user-friendliness but the fact is you would have to depend on developers quite the same way businesses did in the pre-CMS era. While some of the Content Management Systems claim to power millions of sites others would talk about how they help you build large databases and deal with complexities. But as a start-up, freelancer or a self-employed professional all you need is a simple DIY tool to help you build a simple business site from scratch. You want a site that creates an impression in the minds of your target audience. There are niche CMS online that allow you to create your dream website without having any knowledge in advanced graphic design tools or coding.

Optimized for SEO

Search Engine friendliness is often considered the single most important factor driving the marketability of a website. An average website gets between 60-75% of its traffic from the search engine. In other words bulk of your users would come to you via Google, Bing and other search engines. These figures are on the higher side for small businesses and start-ups that doesn’t enjoy a dedicated customer base. Hence you must choose a CMS that attracts search engine bots that index your website easily and maximizes your online marketing campaign. A SEO friendly CMS would –

  • Have search engine friendly structure
  • Allow Meta data optimization ability
  • Generate W3C compliant clean codes
  • Allow URL customization
  • Allow image optimization

The Must Have Features in Content Management System

  • Easy Management – It must have a user-friendly web interface that permits you to easily update the content, images and design layouts. The tool should have a WYSIWYG editor that helps you to go about this process easily.
  • Add-On Features – What makes Content Management Systems highly popular is the number of add-on features. These allow you to achieve a wide range of functionality on your site based on your need. From shopping cart to social media tools a good CMS would offer you hundreds of add-ons that help you customize the site for your needs.
  • Responsive Design – Mobile users have gone past their desktops/laptop counterparts in terms of traffic to a website. Responsive design helps offer equivalent experience to all users irrespective of the device they use to browse your site. Also Google and other Search Engine take into account your mobile-friendliness while ranking your site.
  • Blogging Tool – The CMS should include a blog tool that allows you to create, manage and publish posts at will. Blogs are a great way to engage with your customers and also enjoy high rankings on the Search Engines thanks to the freshness of the content.
  • Media Manager – Images, graphics, animations, audio and video make your website engaging and help in creating a strong impression in the mind of your users. Your CMS should include a media manager using which you can add and manage different types of media files to a website.
  • Security – Security breaches not only affect your marketing and customer service but can also earn you bad press. Needless to say the CMS you choose should have the latest security features that help ward off all threats to your website.
  • Scalability Factor – Your needs keep of evolving and your website also has to evolve along with it. Your Content Management System should be high on the scalability factor and allow you to add pages, content, features when required.
  • Customer Service – Last but not the least the CMS service provider must back up the tool with excellent customer service. They should have a dedicated technical team that assists you with all issues and concerns regarding your website in a 24/7 cycle.

All these things kept in mind would lead you to the right CMS that offers you the right web design inspiration and helps you create a strong online brand image.

About the Author :

Natasha Jain started her career as a web designer, before focusing solely on custom CMS online platforms. Originally from India, Natasha is now an independent advisor to a leading London based design studio and is a key member of their development team.