5 Web Design Trends for 2016 and Beyond
August 3, 2016   //   By:   //   Web Design   //   Comments are off   //   1203 Views

In this digital day and age that we live in, the web industry is becoming more and more dynamic with each coming day and the trends in web design are constantly changing. Just like any other design trends, web design trends come and go and it can be pretty difficult to keep up with them sometimes. New concepts are constantly being introduced, as well as new tools and techniques, and what drives the web design trends to change is technology.

The ever-evolving technology is what keeps those creative minds behind every web design innovation going and helps them always think outside the box in order to create something new and different that will make a number of websites stand out, not to mention promote a better user experience.

That is exactly the main reason behind new trends in web design – better user experience. Each and every new web design trend has a purpose to entice and impress the Internet surfers who seek a great experience when checking out websites in search for something they need. When a website is designed to meet their every expectation and desire, making their search for a product or service immensely easier, not only will they be satisfied and always come back for more, but the website owners will boost their reputation and improve their business, eventually making a lot more profit.

These trends have been quietly progressing and more and more website owners are realizing the potential of those trends and the impact they can have on their business. Needless to say, the competition is becoming fiercer every day, so you must keep up with the latest trends in order to be able to beat them and pave your way towards success. If you want to make it in the vast and crowded sea of competitors, you have to pull out the big guns and be ready to shoot. You must follow the latest trends in web design, as that will help you make your voice be heard and enable you to pull in a number of new prospects.

Quite a lot can change in a year and you are certainly familiar with the fact that some of the web design trends that were the talk of the town in the beginning of this year are not so hot anymore so, with 2016 well underway, it is essential to get an insight into the trends that are still dominating the web design industry and are definitely here to stay for many years to come. Without further ado, take a closer look at those trends and, needless to say, try and incorporate them into your own website, as that will definitely help you stand out from the crowd.

Visual Storytelling


People love stories – you should always remember that. Storytelling is always a great way to showcase your business and every idea behind it and you don’t need to have a blog to practice it (which doesn’t mean you shouldn’t have one at all – you should!). Websites that tell a story have the power of engaging people more easily and you should use that to your advantage. Visual storytelling is a trend that is becoming more and more popular in the web industry as we speak, and it is definitely here to stay.

Incorporating visual storytelling in your web design is one of the most effective ways for you to attract more people, as it offers an amazing way of showcasing your products or services. Take the Peugeot’s Hybrid Graphic novel, for instance. With a scrollable interactive graphic novel, web designers have managed to not only entertain the users and provide them with an exceptional user experience, but also help them learn everything about the Peugeot’s new Hybrid4 technology. It is definitely a trend that you should consider implementing into your web design, if you haven’t done so already.



Cinemagraphs are definitely not new to the industry, but they have certainly been coming of age in the past several years. What brought them to the forefront of web designers’ minds was definitely the introduction of live photos on the latest iPhone models, which made the consumers fall in love with photos with movements.

That is where cinemagraphs come in. They enable websites to have a more sophisticated and elegant look and provide them with a layer of mystique. They are very powerful visuals that can really engage the viewers and enhance both their mood and the desired mood of a website. Good images are always great to implement, but cinemagraphs offer something more than a still shot. The hypnotic effect of cinemagraphs cannot be ignored, so you should definitely use them to their full potential.

The Rise of Illustration


Using illustration in web design is certainly nothing new and it is definitely not a ground-breaking concept. However, it has become quite popular nowadays and more and more websites with rich hand-drawn illustrations keep popping up. They are great in that they offer a more authentic experience to the users and they can engage and hook them in very quickly.

Illustrations give a more personal and unique feel to websites and enable them to stand out from the infinite number of sites with a copy/paste look that you certainly come across every single day. Large hero illustrations, for instance, are becoming quite popular, since they have the power of instantly grabbing the user’s attention, but perhaps they suit some niches better than others. However, that is certainly not set in stone, as a professional web designer can help you implement all the right features in your web design, so that you can incorporate any trend you want, if not all of them – with style, of course.

Material Design


Although flat design still holds its place among the popular web design trends and is certainly not going away anytime soon, a new and improved design has been introduced and a lot of people will agree that it is perhaps a much better alternative. This new web design trend that will certainly dominate for quite some time is Material Design.

Material Design is a new style design language developed by Google in 2014 and launched in 2015. Its main purpose is to create a more realistic experience for the users, which is made possible with the use of shadow effects and the concepts of movement and depth. It is a real game-changer that promotes modernistic design, the focus of which is on user experience.

Material Design has that minimalistic look without which you cannot even imagine a modern, successful and effective website nowadays, which only adds to a better user experience every website owner strives for. Google also introduced Material Design Lite, which is more suited to websites, since it uses CSS, HTML and JavaScript with the goal of adding the look and feel of Material Design to websites.

Card Layout


A Card Layout has become quite a popular style in web design, since it allows for a perfect presentation of text content and images. Cards act like content containers and make it much easier for the users to shuffle through content and find the exact information they are looking for.

With their rectangular shape, they present information in bite-sized chunks that are absolutely perfect for scanning, which is exactly why they have become so popular and are seen almost anywhere on the Web. Since each card represents one unified concept, it enables the users to seek out information more easily, which results in a much better user experience.

A Card Layout is great for a Mobile-First design and a responsive design, as it works perfectly on mobile and tablet devices, as well as for desktop users. It is a principle from Google’s Material Design that focuses on user experience and which you should definitely incorporate.


Web design trends represent additional tools in your designer toolbox, so you should pick only the best ones for the job. Don’t follow certain trends just because they are the big thing in the industry at the moment – follow only the ones that are going to make your business the next big thing. Always apply certain techniques only if they benefit your users, making their experience as fluid as possible.

It goes without saying that you should carefully pick the web designers that will design your website, since they will be the ones responsible for the visitors forming a first impression about you and your business, so make sure you do your research thoroughly before making your final decision. There are quite a lot of professional website design companies for you to choose from, so check out the best of them before you choose the one to fit your needs.

About the Author :

Amit is providing graphics designing, digital marketing, web design and development tips related to the industry. Get in touch with him through this blog and share your ideas or thoughts with him.